Technical SEO Writing : How Updated Content Will Rank

writing tips for technical seo articles

Search engines have changed dramatically over the years, and with more and more people using them to find the information they need, it’s essential to stay current on the best content writing practices. In this article, we’ll look at how technical SEO writing will be different in 2023 and offer tips on creating content that will rank well in search engine results.

What is Technical SEO?

Technical SEO is the process of optimizing a website for search engines. It involves improving the site’s architecture, code, and on-page elements to make it easier for search engines to crawl and index the site. Technical SEO can also help improve a site’s ranking in the search results.

Some everyday technical SEO tasks include optimizing title tags and meta descriptions, fixing broken links, increasing the site’s speed and performance, and creating an XML sitemap. Technical SEO can be complex, but many resources are available to help website owners get started.

Basic Technical SEO Writing Tips

  • Search engine optimization (SEO) improves the visibility and ranking of a website or web page in search engine results pages (SERPs).
  • SEO writing is a specific type of content writing that helps a website rank higher in search engine results pages.
  • Many factors contribute to a website’s ranking, but well-written and keyword-rich content is among the most important.

Here are some basic SEO writing tips to keep in mind:

  1. Use keywords throughout your content. Identify your article’s or page’s main keywords and use them throughout, including in the title, headings, and body text. But don’t stuff your keywords; use them naturally and sparingly, or you could be penalized by search engines for keyword stuffing.
  2. Write informative and engaging titles and meta descriptions. Your title and meta description appear in the search engine results pages (SERPs), so ensure they’re accurate and enticing! Include your primary keyword in your title, and be sure to write a meta description that accurately reflects the content of your article or page.
  3. Structure your content with headings and subheadings. Breaking up your content into smaller chunks makes it easier to read and more likely to hold readers’ attention. Using headings and subheadings also helps search engines understand the structure of your content and index it accordingly.
  4. Use links to other pages on your website. Adding links to other pages on your website can help readers find related content and help search engine bots crawl and index your web pages more effectively.
  5. Optimize images and videos. Images and videos are essential elements of any webpage but must also be optimized for SEO purposes. Make sure all of your image files have descriptive titles and alt text; this helps search engines understand what the images are about so they can be included in SERPs.

How To Write Content For A Specific Audience

Writing content for them becomes much easier when you have a handle on who your audience is, i.e., their needs, wants, pain points, etc. Before you start writing, ask yourself: will my audience find this helpful?

If the answer is no, then don’t write it. It’s that simple.

When you do sit down to write something specifically for your audience, there are a few things to keep in mind that will make the process even more accessible and ensure that what you write is precisely what they need to hear:

Keep it Conversational: No one wants to be talked at, so avoid using overly technical language or jargon. Write as if you were having a conversation with a friend – it will make the reading experience much more pleasant for your reader.
Use Short Sentences and Paragraphs: Again, this comes back to making the reading experience as enjoyable as possible for your audience. No one wants to feel like they’re wading through walls of text, so keep sentences and paragraphs short and sweet.
Address Their Pain Points: This is perhaps the most crucial point of all – make sure that whatever you’re writing addresses a pain point or problem that your audience is facing. If it doesn’t, then it’s not going to be helpful to them, and they won’t bother reading it.

Building Trust With Keywords

If you want to build trust with your keywords, make sure that your content is updated regularly. Googlebot and other web crawlers love fresh content, so by keeping your site’s content updated, you’re more likely to earn higher rankings in search engine results pages. Not to mention, you’ll also be providing valuable, up-to-date information to your readers, which can help build trust and loyalty.

When it comes to technical SEO writing, there are a few key things to keep in mind. First, focus on creating keyword-rich titles and meta descriptions. This will help ensure that search engines properly index your content and that people searching for your keywords will be able to find your content easily.

In addition, pay attention to the overall structure of your article. Breaking your content up into smaller paragraphs makes it easier to read and digest, both for humans and for web crawlers. And finally, don’t forget to include internal links! Linking to related articles on your site helps search engines understand the topics you’re writing about and can also help readers find more information on the subject.

Using Visual Elements To Help With SEO

When it comes to SEO, incorporating visual elements into your content can be a helpful way to improve your ranking. Here are a few ways you can use visual elements to help with your SEO:

  1. Use images to help break up your content and make it more visually appealing.
  2. Add infographics to help explain complex concepts or data.
  3. Use videos to provide step-by-step instructions or product demonstrations.
  4. Include charts and graphs to visualize data and make it easier to understand.
  5. Utilize captions and alt tags on images to help improve your search engine optimization.

By incorporating some or all of these visual elements into your content, you can help improve your SEO and attract more readers.


Technical SEO writing in 2023 is sure to be a challenging yet rewarding experience. In order to stand out from the competition, writers must stay up-to-date on new and emerging trends in search engine optimization and content creation. By utilizing updated content that follows both technical SEO best practices and industry standards, writers can ensure that their work will rank higher in SERPs and reach more of their desired audiences. With the proper techniques, technical SEO writing can help your website or blog gain greater visibility online for many years to come!