How Technical SEO Implementation Improves Your Online Business

seo improvement with technical seo

Technical SEO distinguishes itself as a more demanding and intricate aspect of SEO when compared to various other elements. It requires an understanding of coding, HTML, and the related terminology within these domains. Furthermore, it demands specialized expertise in grasping the inner mechanisms of search engines.

Introduction to Technical SEO Implementation

In the ever-growing and competitive realm of online business, securing the highest visibility for your website among potential customers is of utmost importance. The application of technical SEO can improve your website’s placement in search engine results pages (SERPs), ultimately boosting the chances of drawing in visitors and driving traffic to your site.

The implementation of technical SEO covers a broad spectrum of components, with some of the most pivotal ones being the optimization of your website’s code and structure, improvements in loading times and speed, and the assurance of mobile compatibility. Dedicating the effort to integrate these modifications can produce a substantial impact on the overall success of your online business.

Why You Need Technical SEO Implementation

The implementation of technical SEO carries considerable significance for online businesses due to several compelling reasons. Firstly, it elevates your website’s overall search visibility by ensuring proper indexing and crawlability for search engine spiders. Secondly, it contributes to faster website load times, thereby enhancing the user experience – a critical factor for search engine rankings. Lastly, technical SEO ensures that your website’s content is accessible to a diverse audience, including individuals with disabilities.

What is Technical SEO?

Technical SEO involves the process of optimizing a website to align with Google’s search algorithm. This includes improvements to the website’s structure, code, and content, all aimed at facilitating efficient crawling and indexing by Google. Additionally, technical SEO entails optimizing website speed and ensuring its compatibility with mobile devices.

Technical SEO is essential for all websites, but its significance becomes even more pronounced for larger websites with extensive content. Improving technical SEO streamlines Google’s ability to discover and index all the content on your site. Consequently, this enhances your site’s search result rankings and attracts a larger volume of traffic.

For substantial websites or eCommerce platforms, it’s recommended to partner with a team of SEO experts to ensure the quality of your technical SEO. At Moz, our team comprises over 20 technical SEO specialists who excel in website optimization. Please don’t hesitate to contact us today to delve deeper into our range of services.

Types of Technical SEO Services

There are a number of different types of technical SEO services that can improve your online business. These include:

  1. Optimizing your website for search engines
  2. Improving your website’s speed and performance
  3. Ensuring your website is mobile-friendly
  4. Improving your website’s structure and navigation
  5. Fixing any errors on your website

All of these technical SEO services can help improve your online visibility, traffic, and conversions.

How Much Does it Cost?

When it comes to technical SEO, the expenses may vary depending on the size and complexity of your website. Nevertheless, in general, the cost of implementing technical SEO can be divided into three main categories:

  1. The cost associated with hiring a technical SEO specialist varies based on their level of expertise and skill, ranging from $50 to $200 per hour.
  2. The expenses related to acquiring tools and software: When it comes to activities such as keyword research, backlink analysis, and website audits, there are several outstanding (and affordably priced) tools available for purchase. These tools can range in cost from $50 to $500 per month.
  3. The cost associated with time spent on implementing technical SEO changes: The primary expense in this category is your time, provided that you or a member of your team is willing to invest the effort in learning and applying technical SEO adjustments. However, based on the size and complexity of your website, if you need to hire a professional for this task, you might expect to spend anywhere from $500 to $5,000 per month (or more).

In summary, the cost of implementing technical SEO will vary depending on your specific needs and budget. Nevertheless, even a modest investment in improving your website’s technical SEO can yield a substantial impact on both traffic and conversion rates.


The practice of technical SEO serves to enhance your website’s visibility and discoverability in search engine results pages, offering substantial benefits for your online business. Firstly, by simplifying the process for search engines to identify and index your site, you can boost website traffic. Secondly, improving its usability makes your website more user-friendly and facilitates users in finding the information they need. Ensuring your website is visible to potential customers seeking your products or services can increase your website’s conversion rate. Fourth, enhancing the user-friendliness and informativeness of your website can bolster your company’s reputation. Lastly, optimizing your website for search engines can help reduce your marketing expenses.