How To Use Explainer Videos Effectively In Digital Marketing

Use explainer videos in digital marketing

Boost your business leads and sales with explainer videos! Learn effective strategies for integrating explainer videos into your digital marketing efforts in this insightful article.


Digital marketing is crucial for businesses, and explainer videos have emerged as a preferred way to present intricate information in a captivating and easily understandable format, especially with the surge in online video consumption.

However, merely possessing an explainer video isn’t sufficient. To attain your goals, you must understand how to utilize it effectively. Explore these four tips for incorporating explainer videos into your digital marketing strategy:

1. Keep It Short and Sweet

Keep explainer videos brief, ideally under two minutes. While it may seem challenging, remember the goal is to convey information concisely. Emphasize key points, ensuring every second contributes meaningfully.

2. Make It Visual

Exploit visuals in explainer videos. Employ graphics, illustrations, and animation to animate your message and captivate viewers. Visual information tends to be more memorable, so ensure your visuals are compelling and impactful.

3. Use A Professional Voiceover Artist

Employ a professional voiceover artist for your explainer video narration to enhance credibility and deliver your message clearly. Avoid using staff or friends, as their voices may lack the polished and engaging quality of professionals.

4. Optimize For Search Engines

Optimize your explainer video for search engines like any digital marketing content. Incorporate pertinent keywords in the title, description, and tags. Additionally, host your video on platforms like YouTube, the second-largest search engine, after Google.

By following these tips, you can ensure that your explainer video is an effective part of your digital marketing strategy.

What is an Explainer Video?

An explainer video is a concise online video crafted to elucidate your company, product, or service. Typically lasting between two and five minutes, these videos can take the form of animations or live-action presentations.

Introduce your business effectively with explainer videos, serving as a powerful tool to showcase your products or services. Whether explaining functionality or promoting a new launch, these videos are versatile in reaching potential customers.

When selecting an explainer video production company, prioritize those specializing in crafting compelling, high-quality videos that narrate your story in an interesting manner. Top-notch production companies collaborate with you to comprehend your business goals and tailor a video that aligns with those objectives.

How to Make an Explainer Video

An explainer video, typically animated, is a brief presentation elucidating your brand or product. Ideal for swiftly conveying your message to new customers or simplifying intricate concepts for easy comprehension.

While various types of explainer videos exist, the most impactful ones share certain elements. Discover tips on creating an engaging and conversion-driven explainer video:

1. Keep It Short & Sweet

Optimal explainer videos clock in under two minutes. Exceeding this duration poses a risk of losing viewer attention. Ensure a concise and focused script to maintain engagement.

2. Use Simple Language & Visuals

Simplify explainer videos for easy comprehension; steer clear of industry jargon and complex language. Opt for straightforward words and visuals that resonate with a broad audience.

3. Highlight What Makes You Unique

Distinguish your brand or product from the competition by emphasizing its unique features in your explainer video. Clearly communicate what sets you apart and what viewers can expect from you that they won’t find elsewhere.

4. Use A Call-To-Action

Include a distinct call-to-action (CTA) at the conclusion of your explainer video, guiding viewers on the next steps. Whether it’s visiting your website, subscribing to your newsletter, or making a purchase, ensure your CTA is clear and concise.

Using Explainer Videos For Marketing

Harness the potency of explainer videos as a marketing tool to promote your business and connect with your target audience. When deployed strategically, these videos prove highly effective in reaching and converting potential customers.

To get the most out of using explainer videos for marketing, there are a few key things to keep in mind:

  • Keep it short and sweet: Optimal explainer videos are concise, typically lasting 2 minutes or less. Given short attention spans, it’s crucial to ensure your video efficiently delivers its message straight to the point.
  • Make it visually appealing: Employ compelling visuals and graphics to narrate your story and captivate attention. Since explainer videos aim to convey messages concisely and engagingly, ensure your video is visually attractive and straightforward to follow.
  • Use a professional voiceover: The impact of your video greatly depends on a professional voiceover. Ensure the narrator possesses a clear, friendly voice to effectively guide viewers through the information in an engaging manner.
  • Focus on the benefits: When advertising your product or service, emphasize the benefits over features. Your target audience seeks to understand the value for them, so ensure your explainer video highlights how your offering can address their specific problem or fulfill their needs.
  • Include a call-to-action: Ensure a call-to-action (CTA) concludes your explainer video, guiding viewers on the next steps. Whether it’s visiting your website, signing up for your newsletter, or making a purchase, make certain your CTA is explicit and straightforward.


Engage your audience and simplify complex concepts with explainer videos. When employed strategically, they become a potent tool in your digital marketing toolkit. Our tips aim to assist you in comprehending the effective use of explainer videos, underscoring their significance in a robust digital marketing strategy.