How To Use Explainer Videos Effectively In Digital Marketing

Use explainer videos in digital marketing

Do you want to increase the number of leads for your business? Do you want to get more people to buy from you? If so, you should consider using explainer videos. This article will show you how to use explainer videos effectively in digital marketing.


Digital marketing is an essential tool for businesses of all sizes. And with the rise of online video, explainer videos have become a go-to method for delivering complex information in an engaging and easily digestible format.

But simply having an explainer video isn’t enough – you need to know how to use it effectively to achieve your desired results. Here are four tips for using explainer videos in your digital marketing:

1. Keep It Short and Sweet

Explainer videos should be short – no more than two minutes. This may seem like a challenge, but it’s important to remember that you’re trying to deliver a lot of information in a concise format. Be sure to focus on the most important points and make every second count.

2. Make It Visual

Explainer videos are all about visuals. Use graphics, illustrations, and animation to bring your message to life and keep viewers engaged. Remember, people are more likely to remember information that they see rather than information that they hear. So make sure your visuals are on point.

3. Use A Professional Voiceover Artist

Your explainer video should have a professional voiceover artist narrating the content. This will add an element of credibility and ensure that your message is delivered clearly and effectively. Avoid using staff members or friends – their voices may not be as polished or engaging as professional voiceover artists.

4. Optimize For Search Engines

Like all  digital marketing content, your explainer video should be optimized for search engines. This means including relevant keywords in the title, description, and tags. You should also host your video on a platform like YouTube, which is the second largest search engine after Google.

By following these tips, you can ensure that your explainer video is an effective part of your digital marketing strategy.

What is an Explainer Video?

An explainer video is a short online video used to explain your company, product, or service. Explainer videos are usually between two and five minutes long and can be animated or live-action. 

Explainer videos are an effective way to introduce your business to potential customers. They can also be used to explain how your product or service works, or to promote a new product or service launch. 

When choosing an explainer video production company, it’s important to find one that specializes in creating high-quality, engaging videos that tell your story in an interesting and engaging way. The best explainer video production companies will work with you to understand your business goals and create a video that meets those objectives.

How to Make an Explainer Video

An explainer video is a short, usually animated video that explains your brand or product. They’re perfect for quickly getting your message across to new customers or explaining a complex concept in a way that’s easy to understand.

While there are all sorts of different types of explainer videos out there, the most effective ones have certain elements in common. Here are a few tips on how to make an explainer video that will engage and convert your viewers:

1. Keep It Short & Sweet

The best explainer videos are under two minutes long. Any longer than that and you risk losing your viewer’s attention. So, make sure your script is tight and to the point.

2. Use Simple Language & Visuals

Explainer videos are meant to be easy to understand, so avoid using industry jargon or complicated language. Instead, opt for simple words and visuals that anyone can follow along with.

3. Highlight What Makes You Unique

What makes your brand or product different from the competition? Be sure to highlight this in your explainer video so that viewers know what they can expect from you that they can’t get elsewhere.

4. Use A Call-To-Action

Your explainer video should have a clear call-to-action (CTA) at the end so that viewers know what the next step is after watching your video. Whether you want them to  visit your website, sign up for your newsletter, or make a purchase, make sure your CTA is clear and concise.

Using Explainer Videos For Marketing

Explainer videos are a powerful marketing tool that can help you promote your business and engage with your target audience. When used effectively, explainer videos can be an extremely effective way to reach and convert potential customers.

To get the most out of using explainer videos for marketing, there are a few key things to keep in mind:

  • Keep it short and sweet: The best explainer videos are short, usually around 2 minutes or less. This is because people have short attention spans and you want to make sure your video gets right to the point.
  • Make it visually appealing: Use strong visuals and graphics to help tell your story and grab attention. Explainer videos are all about getting your message across in a concise and engaging way, so make sure your video is visually appealing and easy to follow.
  • Use a professional voiceover: A professional voiceover can make all the difference in how your video is received. Make sure the person narrating your explainer video has a clear, friendly voice that helps guide viewers through the information in an engaging way.
  • Focus on the benefits: When promoting your product or service, be sure to focus on the benefits rather than features. Your target audience wants to know what’s in it for them, so make sure your explainer video showcases how your offering can solve their specific problem or meet their needs.
  • Include a call-to-action: Always include  a call-to-action at the end of your explainer video so viewers know what to do next. Whether you want them to visit your website, sign up for your newsletter, or make a purchase, make sure your call-to-action is clear and easy to follow.


Explainer videos are a great way to engage with your audience and explain complex concepts in a simple, easy-to-understand way. When used effectively, they can be a powerful tool in your digital marketing arsenal. We hope that our tips have helped you understand how to use explainer videos effectively and why they are such an important part of any good digital marketing strategy.

%d bloggers like this: